Dolby Laboratories CEO Bill Jasper joins The Idea Zoo, Inc. Board of Directors

Sonoma, California–May 12th, 2011 – The Idea Zoo, Inc. is a leading developer and licensor of advanced materials and technologies, announced today the appointment of Bill Jasper, former chief executive officer of Dolby Laboratories, to the Idea Zoo, Inc. board of directors. The expansion of the Idea Zoo's Board ensures the company will continue to benefit from a diversity of technical and business experience, as it further advances its leading brand, COLR™ Technology.

"We are elated to have Bill join the Idea Zoo, Inc. Board of Directors," said Edmond Routhier, Chairman of Board "He has for years been a leader in developing and licensing high-tech innovation and we look forward to his guidance and expertise as we continue to develop and license our COLR™ technology platform."

Bill Jasper retired in 2009 as President and CEO of Dolby Laboratories after 30 years with the company. He joined Dolby in 1979 as Chief Financial Officer and served in a variety of positions prior to becoming President in 1983. He continues to serve on the board of directors of Dolby. Mr. Jasper is a member of the Audio Engineering Society, the Society of Motion Picture and Television Engineers and an at-large member of the Academy of Motion Picture Arts and Sciences. He holds a B.S. degree in industrial engineering from Stanford University and a M.B.A. from the University of California at Berkeley. He is a member of the advisory board of BioQuiddity.

"The Idea Zoo is building a fascinating and promising business", said Jasper. "I feel privileged to join this exciting team and look forward to the advancements that come from the COLR™ technology platform."

About the Idea Zoo, Inc.:
The Idea Zoo, Inc. is a leading technology and licensing company that develops and creates innovative technologies that enhance products worldwide. Headquartered in Sonoma, California, The Idea Zoo provides value in all phases of product development, from initial concept, through manufacturing and commercialization. COLR™ Technology is a developed and licensed brand under the Idea Zoo, Inc.

About COLR™ Technology:
Structural color has many characteristics that differ from those of chemical pigments or dyes. The unique colors originating from the physical structures are iridescent and metallic, and cannot be mimicked by chemical dyes or pigments. COLR™ Technology is the first proprietary and patent pending photonic crystal system to create tunable structural color that can achieve unlimited colors and designs on demand.

COLR LOGO¬†COLR™ Technology

Press Contacts:
Ben Farber
the Idea Zoo, Inc.
COLR™ Technology
bfarber@colrtechnology.com
415-233-5488

This press release contains forward-looking statements within the meaning of the federal securities laws. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ materially.